Leasing & Marketing Manager

Washington, DC

Full Time

Up Campus Student Living

Experienced

Are you a creative, driven leader with a passion for urban living, lifestyle marketing, and building standout residential brands? Our client, Up Campus Student Living is looking for a Leasing & Marketing Manager to lead leasing strategy and elevate the resident experience at The George Apartments, our client’s flagship community in Washington, D.C.'s iconic Foggy Bottom neighborhood.

Located just steps from the Georgetown waterfront and across from the Watergate Hotel, The George offers unmatched city and water views, sophisticated amenities, and direct access to the best of D.C. living.

What You’ll Do:

Drive leasing and occupancy goals through strategy, outreach, and exceptional customer engagement
Lead, mentor, and motivate a team of leasing professionals and brand ambassadors
Plan and execute renewal campaigns and community-building resident events
Conduct tours and follow up with prospects via phone, email, text, and in-person touchpoints
Curate digital, print, and social media campaigns aligned with The George’s brand
Build local partnerships with businesses, cultural groups, and neighborhood organizations to drive awareness and referrals
Oversee the entire leasing process, ensuring a seamless move-in experience
Manage roommate matching (if applicable) and coordinate move-in logistics
Maintain up-to-date leasing records and dashboards in Entrata or similar platforms
Monitor key performance metrics and provide regular reports to the Community Manager and Corporate Team
Support leasing and marketing budget planning and make data-driven adjustments as needed
Ensure all leasing activity complies with fair housing regulations and internal policies
Supervise and support community assistants, leasing professionals, and marketing ambassadors
Deliver training, coaching, and performance reviews to drive team development
Cultivate a positive, high-energy office culture grounded in collaboration and results

What You Bring:

Bachelor’s degree or equivalent experience in residential leasing and marketing
1+ year of lease-up experience in new development or large-scale residential property (600+ units or beds preferred)
Familiarity with the D.C. market and urban renter demographics
Experience with Entrata or similar property management software
Strong background in social media strategy and digital marketing
Excellent communication, organization, and leadership skills
A strategic mindset and a player-coach approach to team leadership

Perks & Benefits:

Competitive salary with performance-based bonuses
Flexible Paid Time Off
Health, dental, and retirement benefits
Career development opportunities with a growing organization
A creative and supportive team environment
A chance to make an impact in on of D.C.'s most desirable communities

Bring City Living to Life:

Join the Up Campus team and help shape the student living experience at The George Apartments. Apply today!

Want to learn more about 512Financial? Check out our Recruitment and Talent Acquisition Page! If you have any questions, please reach out to us here: https://512financial.com/contact/

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Leasing & Marketing Manager

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