General Manager

Washington, DC
Full Time
Experienced
General Manager - Lead with Intention. Build the Brand. Elevate the Experience.

Are you a dynamic leader who thrives in fast-paced environments, loves building high-performing teams, and knows how to turn prospects into residents? We’re looking for a General Manager to champion sales, marketing, and operations for a thriving student housing community, someone who brings energy, strategy, and a best-in-class customer experience mindset.

If you’re motivated by hitting occupancy goals, crafting memorable brand moments, and developing top-tier leasing teams, this is your opportunity to make a major impact.

What You’ll Do:

Drive Leasing Success:
  • Own occupancy and revenue goals with a strategic, data-driven approach
  • Lead and mentor the on-site team to deliver consistent five-star service
  • Conduct engaging tours, follow up with prospects, and guide them through the leasing process
  • Train and coach the leasing team on sales, follow-up, touring standards, and fair housing compliance
  • Develop daily/weekly/monthly leasing strategies that anticipate objections and maximize conversions
  • Maintain accurate systems for leads, applications, and lease statuses
Build the Brand + Lead Marketing Initiatives:
  • Create and execute marketing and leasing campaigns that stand out in the student housing market
  • Develop annual marketing plans and budgets—and adjust throughout the year based on results
  • Represent the community at key events and build partnerships with student organizations, Greek life, academic groups, and local businesses
  • Strengthen brand awareness through outreach, social presence, and relationship building
Operational & Administrative Leadership:
  • Ensure clean, accurate file management and system audits
  • Manage operating and marketing budgets
  • Deliver timely reporting with analysis and recommendations to the leadership team.
Lead & Develop Your Team:
  • Recruit, train, coach, and motivate on-site staff
  • Conduct performance reviews, resolve issues, and create a collaborative, high performance culture
  • Support career development and empower your team to exceed goals

What We’re Looking For:
 
  • Bachelor’s degree or equivalent student housing experience
  • At least 3 years of successful experience in managing the leasing process for a large property
  • Previous General Manager experience in student housing preferred
  • Experience with Entrata or similar property management software
  • Background in operating or stabilizing student housing communities

Key Strengths for Success:
 
  • Exceptional verbal and written communication
  • Strong relationship-building skills across the student and local business community
  • Creative marketing instincts and data-driven decision-making
  • Ability to lead with confidence, clarity, and positive energy
  • Tech-savvy with proficiency across common office platforms

Why You’ll Love This Role:

You’ll have the opportunity to grow a brand, develop a winning team, and shape the resident experience from day one. If you're ready to think big, lead boldly, and bring fresh ideas to a high-impact role, we want to meet you.

If building relationships, elevating service, and coaching a passionate team excite you, this role is the perfect next chapter. We invite you to apply and join us in making a difference every day.
 

Want to learn more about 512Financial? Check out our Recruitment and Talent Acquisition Page! If you have any questions, please reach out to us here: https://512financial.com/contact/

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